Greenlight Commerce today announced that Furniture Village, the UK’s number one independently-owned furniture retailer, has launched its new website as part of a £1million investment to enrich the digital and instore experience to meet its ongoing growth objectives
With quality and service at the heart of the Furniture Village offering, the better-end furniture retailer has continually achieved double-digit growth online in recent years. However, it had become apparent, that the previous platform had reached its full potential.
To support its multichannel growth strategy, Furniture Village selected the Demandware Commerce Cloud for its unified commerce platform and Greenlight Commerce as the systems integrator, based on their fit with the business.
The new website improves the customer experience by delivering a fast, responsive, contemporary design across mobile, tablet and desktop, with every aspect of the user experience having been defined and created based on detailed user analysis and testing by customer experience specialist, Biglight. Plus, its integrations with retail solutions including Amplience, Feefo reviews and Live Chat remove many of the complexities of purchasing quality furniture online.
“With recent research highlighting that more than 40% of shoppers would purchase a major furniture item online and knowing that the majority of big-ticket transactions involve some element of online interaction, it was essential that we re-platformed, in order to deliver an improved experience and achieve our online growth targets ” explained Georgina Stoaling, Director of Ecommerce.
“We chose Greenlight Commerce for their understanding of what we were trying to achieve in our market, coupled with their knowledge of what is required to launch a Demandware platform within a tight timeframe and to budget.”
Kevin Murray, Managing Director at Greenlight Commerce said: “Our team drew on its deep understanding of retail and focus on growth to design and implement a next generation commerce solution. We are confident that this new site will deliver a premium customer experience across all digital touch points to drive sales.”
The ongoing relationship with Greenlight Commerce is in the first phase for Furniture Village, but the Greenlight Commerce team will continue to support the new platform, as well as adding new services to enhance the ongoing digital transformation and ever demanding customer needs.