Milk & More has selected Greenlight to help improve its online experience as part of its wider transformation plan to rejuvenate their home milk delivery service and secure the future of the Great British milkman and woman.
With an investment of £20 million already well underway, the nation’s largest doorstep milk delivery business has, in the last few months, radically revamped its product range, rolled out a new fleet of electric milk floats and rebranded and launched a new website.
Greenlight will take over the ongoing technical support of the website, which is built on SAP Commerce Cloud, as well as providing advice and guidance on the platform roadmap to improve overall performance and save costs.
“Our customers are at the heart of every decision we take. That includes the investment in our new website, which is a fundamental part of a wider business strategy to provide a trusted home delivery service that connects customers with a wide range of high quality, locally sourced products,” said Andrew Kendall, Commercial Director at Milk & More.
“We selected Greenlight for their extensive experience in the delivery and technical support of SAP Commerce Cloud projects and their digital marketing capabilities. We were looking for not just a technical partner, but a partner who understands digital customer engagement strategies to help us achieve our long-term growth goals.”
Kevin Murray, Managing Director of Greenlight Commerce added: “It’s an exciting time for Milk & More with both the recent debate around plastics seeing a resurgence of milk deliveries in glass bottles and significant investment in the business. We’re delighted to be part of the next phase of their transformation journey, setting them up for a long and successful future.”