Thursday 12th October, 8:20am – 11am
Amba Hotel, The Strand, London
We are pleased to co-host the upcoming retail event Consumerology – The Art & Science of Retail Success. Organised by Commerce Futures, industry peers and experts will discuss changing buyer behaviour and share the art and science of bringing together data, creativity and technology to help meet increasing customer expectations.
Details of our speakers and what each will be covering is as follows:
Clare Muscutt – Head of Customer Experience
Sainsbury’s
- ‘Joining the dots’ between channels and teams
- Consistently delivering a great customer experience at scale
- Common pitfalls made in Omnichannel strategy
Vesselin Popov – Business Development Director
University of Cambridge Psychometric Centre
- Increasing the understanding and use of ‘Big Data’
- Psychology behind consumer buying behaviour
- Real personalisation on a macro level (not just demographic based)
Ian Whittingham – Managing Director, Sigma Sport
- Sigma Sport’s digital journey
- Transforming from a single store to a data-driven multichannel retail business
- Leveraging all the available marketing channels
Who should attend this event?
- Directors of Digital, eCommerce, Marketing & Customer Experience (CX)
- Chief Digital & Customer Officers
- Strategy, Research, Insight & Innovation leaders
- Heads of Mobile, Digital & Social
- Senior Customer Experience (CX) & User Experience (UX) leaders
