We’ve joined forces with our digital experts in Greenlight Digital to uncover the biggest trends and updates that you need to plan for in the New Year. The result is our Predictions magazine, and with 12 articles spanning commerce, SEO, paid media, content and engagement, affiliate marketing, conversion rate optimisation and UX, display, and data insights,…
DetailsManaging stakeholders is difficult but one of the most important aspects of making a replatform project a success. Realistically, the task of guiding a website upgrade or replatforming project towards its successful realisation is almost certain to be a long, complicated and occasionally rather fraught endeavour. But there are ways to minimise the stress factor…
DetailsWe have talked about the ingredients needed and the outcomes that can be gained from following the growth path for each of the vectors described in the previous five chapters of this eBook but there remains one binding factor that will bring the perfect blend of ingredients together into a perfect recipe – the people required to make…
DetailsIf you’re considering upgrading your website in the next 12-18 months then you won’t want to miss this replatforming event we’re holding on 17 November. We’ve invited some of the eCommerce experts who contributed to our magazine ‘Replatforming: The Good, The Bad and The Downright UGLY‘ to join a panel to share thoughts and strategies…
DetailsIt can be tempting to try to design the ‘perfect’ website when looking to upgrade your existing site, or increase the scope of the project during the build by wanting to incorporate the latest new and innovative functionality on the market. However, by attempting to construct the all-singing, all-dancing platform, the organisation risks prolonging distraction…
DetailsIn today’s rapidly changing retail environment change needs to be constant and innovation top of mind. Everything needs to be looked at and evaluated when it comes to change and innovation from customer to product and channel to the services you are offering. But retailers aren’t necessarily as good as this as they should be. In a…
DetailsThe great news is you’ve just been given the go-ahead for that big eCommerce project you’ve wanted to implement for months, so what next? Among organising everything else an eCommerce project entails, you’ll need to ensure that you resource the project sufficiently in order to deliver it on time and to budget while maintaining business…
DetailsIn our first three chapters we have examined how to expand customers, products and services and channels to deliver greater growth for your business. However, if the business operating model isn’t enabled or flexed to adapt to changes or growth initiatives within your business then all attempt to grow will fall flat. In this chapter we look at how best…
DetailsGreenlight Commerce has teamed up with Internet Retailing to create a six-part eBook focusing on six key strategies to deliver growth for your retail business. Having looked at how to grow your business by expanding your customer base and product range, this third chapter examines how to build further growth by expanding the ways in…
DetailsThe road to eCommerce success is rarely a straightforward one. Complications are par for the course, timelines are frequently stretched beyond all recognition and unexpected costs have a nasty habit of springing from nowhere. Keeping an eCommerce project on track is undoubtedly a challenge. Nonetheless, as with most projects, the potential for disruption can be…
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