Commerce Predictions 2017

We’ve joined forces with our digital experts in Greenlight Digital to uncover the biggest trends and updates that you need to plan for in the New Year. The result is our Predictions magazine, and with 12 articles spanning commerce, SEO, paid media, content and engagement, affiliate marketing, conversion rate optimisation and UX, display, and data insights,…

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Seven ways to effectively manage stakeholders when replatforming

Managing stakeholders is difficult but one of the most important aspects of making a replatform project a success. Realistically, the task of guiding a website upgrade or replatforming project towards its successful realisation is almost certain to be a long, complicated and occasionally rather fraught endeavour. But there are ways to minimise the stress factor…

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Replatforming: The importance of working out your Minimum Viable Product

It can be tempting to try to design the ‘perfect’ website when looking to upgrade your existing site, or increase the scope of the project during the build by wanting to incorporate the latest new and innovative functionality on the market. However, by attempting to construct the all-singing, all-dancing platform, the organisation risks prolonging distraction…

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How should businesses resource for a successful eCommerce project?

The great news is you’ve just been given the go-ahead for that big eCommerce project you’ve wanted to implement for months, so what next? Among organising everything else an eCommerce project entails, you’ll need to ensure that you resource the project sufficiently in order to deliver it on time and to budget while maintaining business…

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Multichannel Growth eBook: Part 4 – Business Operating Model

In our first three chapters we have examined how to expand customers, products and services and channels to deliver greater growth for your business. However, if the business operating model isn’t enabled or flexed to adapt to changes or growth initiatives within your business then all attempt to grow will fall flat. In this chapter we look at how best…

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The 5 most common mistakes that will derail an eCommerce project

The road to eCommerce success is rarely a straightforward one. Complications are par for the course, timelines are frequently stretched beyond all recognition and unexpected costs have a nasty habit of springing from nowhere. Keeping an eCommerce project on track is undoubtedly a challenge. Nonetheless, as with most projects, the potential for disruption can be…

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