Even for the most seasoned eCommerce professional, undertaking a replatforming project is a daunting task which is usually fraught with complications. It’s a massive disruption to the business, something always goes wrong, each time is different and it invariably costs more and takes longer than expected. That’s why we have decided to combine insight from some of…
DetailsGreenlight Commerce has teamed up with Internet Retailing to create a six-part eBook focusing on six key strategies to deliver growth for your retail business. In the first chapter we looked at finding, attracting and converting customers to drive growth. But this means nothing if there isn’t the product innovation there to both satisfy customers’ needs and stimulate…
DetailsI returned to Berlin for another technology summit but this time for the annual Demandware XChange Europe conference. This is an opportunity for customers and partners to hear about Demandware’s plans and strategy for the future of digital commerce and to network with those who have delivered creative and innovative solutions on the platform. Here…
DetailsGoodbye Demandware. Hello Salesforce Commerce Cloud. For those of us in the digital experience and commerce industry yesterday’s news that Salesforce had acquired Demandware came as a bolt from the blue in respect of the timing, the buyer and the price ($2.8b) – but I think it was expected that Demandware would be acquired at…
DetailsGreenlight Commerce has teamed up with Internet Retailing to create a six-part eBook focusing on six key strategies to deliver growth for your retail business. Produced in conversation with Kevin Murray, MD of Greenlight Commerce, Chapter One explores why customer growth isn’t just about building numbers but ensuring that follows through to engagement and conversion…
DetailsThe emphasis on dynamic multichannel retail solutions and the demands of a constantly evolving marketplace mean that online retail businesses are inevitably compelled to replace their old eCommerce platforms in order to stay competitive. Whether you’re updating an existing platform or starting from scratch, the importance of getting your eCommerce platform right cannot be understated.…
DetailsMany retailers fall into the trap of believing that marketplaces are a pure sales platform instead of an entirely new channel in their own right. According to Web Retailer, 77% of retailers who currently sell through Amazon use multiple sales channels – which could be webstores, physical premises and other online marketplaces. Marketplace selling represents…
DetailsIn order to succeed in today’s multichannel world, retailers have to work hard to differentiate themselves from the competition. According to Gartner research, 89% of marketing leaders expect customer experience to be their primary basis for competitive differentiation by 2017. eCommerce websites often have to be redesigned, rescaled and replatformed for businesses to deliver a…
DetailsSAP Hybris Summit 2016 The SAP Hybris Summit has come a long way in the last 6 years I have attended. The Zenith venue in Munich has now hosted this global event for the past three years and the scale of the attendees, speakers and general engagement continues to grow each year (there were 2,700…
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