Greenlight Commerce has teamed up with Internet Retailing to create a six-part eBook focusing on six key strategies to deliver growth for your retail business. Produced in conversation with Kevin Murray, MD of Greenlight Commerce, Chapter One explores why customer growth isn’t just about building numbers but ensuring that follows through to engagement and conversion…
DetailsThe emphasis on dynamic multichannel retail solutions and the demands of a constantly evolving marketplace mean that online retail businesses are inevitably compelled to replace their old eCommerce platforms in order to stay competitive. Whether you’re updating an existing platform or starting from scratch, the importance of getting your eCommerce platform right cannot be understated.…
DetailsMany retailers fall into the trap of believing that marketplaces are a pure sales platform instead of an entirely new channel in their own right. According to Web Retailer, 77% of retailers who currently sell through Amazon use multiple sales channels – which could be webstores, physical premises and other online marketplaces. Marketplace selling represents…
DetailsIn order to succeed in today’s multichannel world, retailers have to work hard to differentiate themselves from the competition. According to Gartner research, 89% of marketing leaders expect customer experience to be their primary basis for competitive differentiation by 2017. eCommerce websites often have to be redesigned, rescaled and replatformed for businesses to deliver a…
DetailsSAP Hybris Summit 2016 The SAP Hybris Summit has come a long way in the last 6 years I have attended. The Zenith venue in Munich has now hosted this global event for the past three years and the scale of the attendees, speakers and general engagement continues to grow each year (there were 2,700…
DetailsDuring my career of implementing various eCommerce projects, a notable and key cause of tension is building a contingency budget into the projected cost. This is because you’re essentially saying ‘this might not all go to plan.’ Ironically, having a contingency budget in place means that, should anything happen, you’re still – in principle –…
DetailsMobile Apps for the Modern Consumer Kevin Murray, managing director of Greenlight Commerce, wants to see more retailers eschew the “me too” approach to mobile apps and says the secret to mobile retail app success can be simplicity. Here he gives his view on mobile retailer apps and how today’s shoppers interact with them on their smartphones and…
DetailsHelping identify opportunities for revenue growth is what we do. There are a number of services that we believe can make a very large positive impact on revenues for most eCommerce sites – no matter what platform is underpinning the commerce experience. These services can be added with relative ease and will allow retailers to…
DetailsThe main reason that retailers change eCommerce platforms is to capitalise on the opportunity to reach markets outside of their main domestic trading boundaries. The rewards for those who do it correctly are huge, and in many cases it creates a gateway to generate incremental uplifts in revenue in a short space of time. The…
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