SAP Hybris Summit 2016 The SAP Hybris Summit has come a long way in the last 6 years I have attended. The Zenith venue in Munich has now hosted this global event for the past three years and the scale of the attendees, speakers and general engagement continues to grow each year (there were 2,700…
DetailsDuring my career of implementing various eCommerce projects, a notable and key cause of tension is building a contingency budget into the projected cost. This is because you’re essentially saying ‘this might not all go to plan.’ Ironically, having a contingency budget in place means that, should anything happen, you’re still – in principle –…
DetailsMobile Apps for the Modern Consumer Kevin Murray, managing director of Greenlight Commerce, wants to see more retailers eschew the “me too” approach to mobile apps and says the secret to mobile retail app success can be simplicity. Here he gives his view on mobile retailer apps and how today’s shoppers interact with them on their smartphones and…
DetailsHelping identify opportunities for revenue growth is what we do. There are a number of services that we believe can make a very large positive impact on revenues for most eCommerce sites – no matter what platform is underpinning the commerce experience. These services can be added with relative ease and will allow retailers to…
DetailsThe main reason that retailers change eCommerce platforms is to capitalise on the opportunity to reach markets outside of their main domestic trading boundaries. The rewards for those who do it correctly are huge, and in many cases it creates a gateway to generate incremental uplifts in revenue in a short space of time. The…
DetailsMulti-channel platform to deliver Advanced Content Curation, Personalisation and Global Commerce reach. Liberty, the iconic London department store, has selected Greenlight, the digital growth agency, to help the fashion and lifestyle specialist grow its digital presence online and in-store. The deal will see Greenlight use the Demandware platform to provide a high-end customer experience solution…
DetailsOver the last few years, there has been a convergence of standard features and engaging customer components that are now expected on fashion eCommerce websites. I’ve been looking into these features as part of the ‘customer engagement lifecycle loop’ (Reach, Find, Convert, and Retain) in a series of four blog posts to provide some insight…
DetailsOver the last few years, there has been a convergence of standard features and engaging customer components that are now expected on fashion eCommerce websites. In a series of four blog posts, I look into these features as part of the ‘customer engagement lifecycle loop’ (Reach, Find, Convert, and Retain) and provide some insight as…
DetailsOver the last few years, there has been a convergence of standard features and engaging customer components that are now expected on fashion eCommerce websites. I intend to look into these features as part of the ‘customer engagement lifecycle loop’ (Reach, Find, Convert, and Retain) in a series of four blog posts and provide some…
DetailsOver the last few years, there has been a convergence of standard features and engaging customer components that are now expected on fashion eCommerce websites. I intend to look into these features as part of the ‘customer engagement lifecycle loop’ (Reach, Find, Convert, and Retain) in a series of four blog posts and provide some…
Details
