Multichannel Growth eBook: Part 1 – Customer Growth

Greenlight Commerce has teamed up with Internet Retailing to create a six-part eBook focusing on six key strategies to deliver growth for your retail business. Produced in conversation with Kevin Murray, MD of Greenlight Commerce, Chapter One explores why customer growth isn’t just about building numbers but ensuring that follows through to engagement and conversion…

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Understanding the TCO when choosing an eCommerce platform

The emphasis on dynamic multichannel retail solutions and the demands of a constantly evolving marketplace mean that online retail businesses are inevitably compelled to replace their old eCommerce platforms in order to stay competitive. Whether you’re updating an existing platform or starting from scratch, the importance of getting your eCommerce platform right cannot be understated.…

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Bold ambition: What to do when your platform can’t keep up with your aspirations

In order to succeed in today’s multichannel world, retailers have to work hard to differentiate themselves from the competition. According to Gartner research, 89% of marketing leaders expect customer experience to be their primary basis for competitive differentiation by 2017. eCommerce websites often have to be redesigned, rescaled and replatformed for businesses to deliver a…

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