The inexorable rise of online commerce has left many wondering how best to approach retail overall – not only to maximise sales, but also to strike the right balance between online and instore sales, and across all the channels used to communicate with customers.
DetailsWe still use the floppy disk icon to ‘save’ documents, although floppy disks stopped being made in the 1990s. Which means that the icon means “save” for a whole generation who have never seen one. Feel old yet? The floppy disk, the landline, the ability to buy a Mr Whippy “99” for 99p…things we could…
DetailsIn July 2016 Salesforce completed its acquisition of Demandware. At the time of the announcement, Tom Ebling, CEO of Demandware said “Becoming part of Salesforce will … empower the world’s leading brands with the most innovative digital commerce solutions that enable them to connect 1:1 with customers across any channel.” I happened to be in…
DetailsWe are proud to announce that Greenlight Commerce has become the first partner in the UK to be awarded SAP Recognized Expertise in SAP Hybris Commerce. To date only two other partners have been granted this designation in the EMEA region. SAP Recognized Expertise is awarded to partners who demonstrate depth of experience with an SAP…
DetailsBlack Friday. Two words that can strike fear in the heart of even the most weathered retailer. It’s fair to say the adjustment to the Black Friday phenomenon has been difficult for retailers – we all remember the images from 2013 of people fighting in shops, websites crashing and orders taking two weeks to be…
DetailsWe are delighted to announce the appointment of Jim Herbert as Board Advisor with immediate effect. Jim will provide board level guidance and support Greenlight’s overall strategy to continue to build a sustainable and successful business. Jim brings with him over 18 years’ experience in digital and eCommerce. In 2007 he co-founded ecommerce systems integrator, Sceneric,…
DetailsIn our first guest episode of “Greencast” we invited our client Tom Gathern, Technical Project Manager at Furniture Village, to talk to us about the digital transformation journey that the furniture retailer has been undertaking for the past 24 months. This has included replacing their existing commerce platform with Demandware (now Salesforce Commerce Cloud) and…
DetailsBusinesses now purchase their B2C commerce suites via three primary modes according to the Forrester B2C Commerce Suites Q1 2017 report: an all-in-one commerce suite approach, a commerce suite with complimentary best-of-breed solutions and a headless commerce suite. Whereas the all-in-one suite once dominated the space, headless commerce (also referred to as microservices) is emerging…
DetailsFollowing our announcement earlier in the month that Greenlight Commerce has been shortlisted for Technology Project of the Year and Retail Partnership of the Year categories at the Retail Systems Awards, we’re very excited to find out that we’ve also been shortlisted for two awards at the 2017 UK IT Industry Awards! Nominations for IT Project…
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