Project | The British Home Store

Reviving a national treasure in just seven weeks

The British Home Store (formally known as BHS) is a heritage department store founded in 1928 selling homewares and specialising in lighting. In recent years, the retailer has been owned by a number of large retail chains, with the most recent acquisition taking place in June 2016. On the 29th September 2016, the new owners re-branded BHS as ‘The British Home Store‘, re-launching in the UK purely as an online entity.


BHS engaged Greenlight Commerce to deliver something that many people said was impossible – an SAP Hybris Commerce website, integrated into SAP Business ByDesign (ERP) in eight weeks:

  • Key requirements of new platform were that it was responsive, offered customers a level of personalisation, provided very modern and clean navigation and be scalable due to aggressive target over the next three years
  • It was important to BHS that the site wasn’t just trading, but stable, in time for Peak
  • They didn’t have an internal IT function so everything had to be delivered entirely by Partnerships

Unique solution:

To deliver an enterprise level site within such a tight deadline required a number of key strategies:

Accelerated consulting and requirements setting phase

We set about quickly integrating the BHS and Greenlight Commerce teams though an accelerated consulting and requirements setting phase (4 days instead of 6 weeks), understanding what was important to BHS in order to maximise the investment as early as possible.

Pre-integrated model

We used our SAP Hybris accelerator, ‘hylight’ to remove much of the time and complexity that is often the norm in building a new website. Built by our experts on a world-class platform, ‘hylight’ includes pre-integrated features and connectors to payments, postcode lookup and analytics. We also built connectors to SAP By Design to take feeds for inventory, pricing and order data.

Focus on Minimum Viable Product (MVP)

Delivered a minimum viable product for launch and create a roadmap to evolve with the trading team’s future requirements, including possible international and store expansion.

By following a MVP approach, the business was able to make some compromises on desired functionality that resulted in a better understanding of the business needs. On several occasions this saved money as the initial requirement was not actually needed.

Extensive experience in SAP Hybris Commerce

As SAP Hybris specialists, our team has in-depth product and technical knowledge of the SAP Hybris platform, particularly in the retail sector having delivered over 35 projects.

This combined with experience of working in challenging environments allowed us to be able to deliver an unbelievably fast Time To Market (TTM) of high quality to The British Home Store.

Open and honest communication

Used truly agile methodology to facilitate communication at every single level, enabling us to adapt and react to the business needs (e.g. by using stories we keep an open channel of communication with BHS and they have insight of what is happening).

Project Details

eCommerce consultancy
eCommerce platform selection
Creative direction
UX design for desktop and mobile
Technical delivery and system integration
Project delivery and live support
  • Greenlight Digital’s team understood the many different components needed to deliver our vision and their focus on digital growth made them a natural choice for this project.

    Ryan Thomas
    Multi-Channel Director, Liberty
  • The recent trading results show our focus on improving the Maplin product and service proposition through an enhanced web and mobile customer experience is paying off. We now have a core platform upon which we will build our future omni-channel systems to deliver an outstanding customer experience.

    Neil McGowan
    CTO, Maplin
  • Greenlight’s dedicated development team delivered a truly world class online retail platform, including the most technically advanced eCommerce website in our sector.

    Justin Petszaft
    Managing Director, Master of Malt
  • We chose Greenlight Commerce for their understanding of what we were trying to achieve in our market, coupled with their knowledge of what is required to launch a Demandware platform within a tight timeframe and to budget.

    Georgina Stoaling
    Director of Ecommerce, Furniture Village
  • Greenlight Commerce were totally professional and dedicated to our project timescale. I would describe their performance as exceptional.

    Tony Perks
    Group CIO & CTO, The British Home Store
  • We selected Greenlight for their extensive experience in the delivery and technical support of SAP Commerce Cloud projects and their digital marketing capabilities. We were looking for not just a technical partner, but a partner who understands digital customer engagement strategies to help us achieve our long-term growth goals.

    Andrew Kendall

British Home Store video case study