siemens4

Project | Siemens

Providing a rapid Proof of Concept on SAP Hybris Commerce.

Siemens UK is a global powerhouse for electrification, automation and digitalisation and in the UK alone generated £6 billion of revenue in the 2017 fiscal year. The company has 15,000 employees.

Greenlight Commerce was engaged by the Siemens Power and Gas Division to provide a rapid Proof of Concept (POC) on SAP Hybris Commerce. The purpose of this was to help build a business case for using the platform to improve the servicing and maintenance of industrial turbines worldwide. This was with a view to adopting the technology elsewhere in the division and beyond in the wider Siemens business.

Objectives & Strategy

The main focus was to improve self-service capability from both a customer experience and operational cost perspective.

There was no way for an existing customer who has a turbine to know what service types or parts were relevant for their machines. Also when they completed a request for a service and parts, an engineer had to validate this manually before the order was processed.

Siemens wanted to investigate a digital journey where data from a client’s turbomachine could be surfaced on an account page and they could be directed to the correct products and services related to them. This would reduce the chance of incorrect parts being ordered and also less overhead of reviewing orders before they were placed. They also identified opportunities to upsell and cross sell service packs and parts packs in the journey.

What we did

We focused on the rapid deployment of some key functionality to allow Siemens to demonstrate the POC at an upcoming meeting of key senior stakeholders.

Greenlight and the Siemens project team decided to prioritise the following functionality:

  • Representation of the two core user journeys for both a customer and Siemens Regional Manager
  • Products, Engine data and Service Kit would be modelled into SAP Hybris with appropriate sample data loaded
  • User Interface would be created including the header, navigation, customer dashboard, engine selection pages, product listings and basket
  • Custom facet navigation strategy developed and implemented
  • User model and authentication implementation
  • Customisation of the basket creation and simulation of order placement

The demo solution was designed and developed within five weeks and alongside the custom requirements came with all the feature-rich, backend functionality of the SAP Hybris B2B Accelerator.

Importantly the POC was not designed to be a “throwaway” piece of work and everything implemented can be built upon and further developed into a Production Ready solution.

Project Details

Project timeline: 6 weeks
Platform: SAP Hybris Commerce
Services: Consultancy, Solution Design, UI Design, Technical Implementation
  • Greenlight Digital’s team understood the many different components needed to deliver our vision and their focus on digital growth made them a natural choice for this project.

    Ryan Thomas
    Multi-Channel Director, Liberty
  • The recent trading results show our focus on improving the Maplin product and service proposition through an enhanced web and mobile customer experience is paying off. We now have a core platform upon which we will build our future omni-channel systems to deliver an outstanding customer experience.

    Neil McGowan
    CTO, Maplin
  • Greenlight’s dedicated development team delivered a truly world class online retail platform, including the most technically advanced eCommerce website in our sector.

    Justin Petszaft
    Managing Director, Master of Malt
  • We chose Greenlight Commerce for their understanding of what we were trying to achieve in our market, coupled with their knowledge of what is required to launch a Demandware platform within a tight timeframe and to budget.

    Georgina Stoaling
    Director of Ecommerce, Furniture Village
  • Greenlight Commerce were totally professional and dedicated to our project timescale. I would describe their performance as exceptional.

    Tony Perks
    Group CIO & CTO, The British Home Store
  • We selected Greenlight for their extensive experience in the delivery and technical support of SAP Commerce Cloud projects and their digital marketing capabilities. We were looking for not just a technical partner, but a partner who understands digital customer engagement strategies to help us achieve our long-term growth goals.

    Andrew Kendall

HIGHLIGHTS

Deadline met

  • The POC was completed by the deadline and in time for the solution to be demonstrated by Siemens stakeholders to the wider business.

Buy-in secured

  • The work undertaken by Greenlight has enabled Siemens to secure the buy-in needed to begin the process of rolling out SAP Hybris Commerce as a long-term and strategic solution.

Further consultation

  • Greenlight has provided additional consulting to Siemens to support the further definition of the wider requirements.