Project | Global-e

Greenlight enables accelerated deployment of the Global-e platform on SAP Hybris and Salesforce Commerce Cloud

Global-e enables efficient and simplified cross-boarder commerce for retailers wishing to maximise their single domestic website and related distribution infrastructure. Their platform allows retailers to offer local currency and payment options to cross-border shoppers. This service also includes access to their distribution network, so packages are shipped to a local destination by the retailer where Global-e ensures delivery is then made to the customer in their local territory. This approach allows cost effective shipping options reducing the barrier to sale for retailers in new markets.

Global-e required a way to accelerate the installation and configuration of their offering on the two major enterprise commerce platforms, SAP Hybris and Salesforce Commerce Cloud (formerly Demandware). Each platform has different approaches with regards to technology, integration and installation. They also required an approach that evaluated their own platform integration points and delivered a solution that ensured best practices were met, installation achieved with greater ease and enablement reduced.

Objectives & Strategy

  • Deliver a pre-built integration to the SAP Hybris B2C Accelerators across all key customer journeys
  • Deliver a pre-built integration to Salesforce Commerce Cloud SiteGenesis across any all key customer journeys.
  • Support current releases of SAP Hybris and Salesforce Commere Cloud while allowing for efficient future maintenance.
  • Ensure solution can be easily extended to support any future changes in the Global-e API while allowing for different use cases of API usage by customers and partners.
  • Provide all relevant training and instructions on how to install as a novice user of the platforms

Unique solution:

Greenlight worked closely with Global-e to understand their platform and their best practices in enabling the service. We then delivered a Discovery programme of workshops focusing on the main integration approach using Salesforce technology as a base. We delivered the integration and testing in a number of delivery iterations and worked closely with Global-e to test all the features and functions of the integration. This was then packaged and delivered to the customer who in turn handed it to Salesforce where it was officially signed-off as a Certified cartridge module for their marketplace.

Once this was complete and accepted by the customer, we reviewed the learnings and delivered another shortened Discovery with SAP Hybris as the core platform. This Discovery was much quicker as many of the learnings were reused based on the first Discovery. Again this was delivered by employing the same approach as before using an iterative delivery model and coordinated testing efforts. The SAP Hybris extension was successfully delivered to Global-e for use with their next potential customer.

Project Details

Platform education
Technical delivery and system integration
Project delivery and live support
  • Greenlight Digital’s team understood the many different components needed to deliver our vision and their focus on digital growth made them a natural choice for this project.

    Ryan Thomas
    Multi-Channel Director, Liberty
  • The recent trading results show our focus on improving the Maplin product and service proposition through an enhanced web and mobile customer experience is paying off. We now have a core platform upon which we will build our future omni-channel systems to deliver an outstanding customer experience.

    Neil McGowan
    CTO, Maplin
  • Greenlight’s dedicated development team delivered a truly world class online retail platform, including the most technically advanced eCommerce website in our sector.

    Justin Petszaft
    Managing Director, Master of Malt
  • We chose Greenlight Commerce for their understanding of what we were trying to achieve in our market, coupled with their knowledge of what is required to launch a Demandware platform within a tight timeframe and to budget.

    Georgina Stoaling
    Director of Ecommerce, Furniture Village
  • Greenlight Commerce were totally professional and dedicated to our project timescale. I would describe their performance as exceptional.

    Tony Perks
    Group CIO & CTO, The British Home Store
  • We selected Greenlight for their extensive experience in the delivery and technical support of SAP Commerce Cloud projects and their digital marketing capabilities. We were looking for not just a technical partner, but a partner who understands digital customer engagement strategies to help us achieve our long-term growth goals.

    Andrew Kendall


Increase in Opportunity

  • Global-e has the potential to make more retailers aware of their service

Reduction of Setup Time

  • Pre-integration greatly reduced the time to enable service

Increased Quality of Tagging

  • Standardisation of the approach, with Global-e heavily involved, ensures a quality enablement