eCommerce for Electrical Wholesale

You’ve probably noticed that today’s customers demand more. They now expect the same seamless multi-channel shopping experience when buying from you as they do when shopping for themselves.

It isn’t enough to provide only the most basic eCommerce functionality; if you’re not putting your customer first, someone else will. To keep up with the pace of change, organisations of every size need to transform. Today’s best-of-breed B2B Commerce solutions help you to modernise the customer journey.

Transform the Electrical Wholesale customer experience

Manage the complexity of B2B processes and transactions
Give your experienced representatives intuitive, rights-based tools to manage accounts and related cost centres, contracts and budgets.
Unify multiple data domains
Integrate products, multiple supplier catalogues, inventory, contracts, customer information, content and orders onto a single solution.
Deliver a retail-like shopping experience
Exceed customer expectations with B2C-caliber usablilty, personalisation and functionality.
Provide self-service capabilities
Let customers view their complete ordering history, get personalised pricing and place repeat orders 24/7
Drive operational efficiencies
Consolidate management of multiple business models, channels and markets into a single system.

THE TEAM AT GREENLIGHT ARE ALL CLEARLY VERY EXPERIENCED, COMPETENT PROFESSIONALS.  THIS APPLIES FROM THE TOP OF THE MANAGEMENT STRUCTURE DOWN TO THE FOLKS THAT ARE WORKING ON THE DETAIL.

Tony Perks

Group CIO & CTO, The British Home Store

OUR EXPERTISE AND SOLUTIONS

Greenlight enables you to provide your customers with a consistent, personalised shopping experience, increasing customer satisfaction and, ultimately, profit.

Our domain expertise coupled with the SAP Hybris leading B2B commerce suite, delivers webstores specifically for the needs of electronic businesses. We also offer additional services to drive growth across a diverse range of digital channels that include SEO, paid search and shopping, data and audience insights, content marketing and much more.

Related Content

Do you know which eCommerce capabilities will drive the most online success? We outline the critical elements electrical wholesalers need to look for in a B2B platform when considering new commerce solutions.

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RELATED CONTENT

The traditional B2B buyer has changed beyond recognition, yet many B2B companies are not delivering the experience their customers now expect. So what are the differences between B2C and B2B Commerce?

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FEATURED PROJECT

Global powerhouse, Siemens UK wished to improve self-service capability from both a customer experience and operational cost perspective, so they engaged Greenlight to provide a Proof of Concept on SAP Commerce Cloud.

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