RAJA WORKPLACE – BIGCOMMERCE B2B BUILD
Level up B2B platform for a B2C-style shopping experience
Raja Workplace (formerly Welco) was on Magento 2.0 for 18 months but realised that they really needed a platform that will be scalable as their business grows. They also wanted an eCommerce solution that will provide a better user experience for their B2B customers and as a result, increase revenue through customer usage.
Out-of-the-Box BigCommerce solution
- Implementation of modern eCommerce for B2B business using built-in functionalities from BigCommerce.
- Integrated 3rd party apps such as for product reviews, taking payments, address completion, etc.
- Created custom category landing pages for better product listing from search.
- Massive product data import and mapping to ensure user navigation of multiple product categories is enhanced.
- Build a new site that will offer a better overall user experience.
- Implement flexible, enterprise-level tech that is fit for purpose and budget.
- Plug and play relevant add-ons.
- Ensure all product data import is successful and mapped correctly to their categories.
- Magento 2.0 (18 months user) to BigCommerce.
- Improved data loading and product management capabilities.
- Restructuring product data with variant level attributes to a master product data structure.
- Custom-made landing pages to enhance search functionality and improve the presentation of multiple product variants and categories.
- 61% increase in individual online transactions
- Website traffic up by 42% over same period last year
- Improved search functionality for thousands of product variants
- Better site design and user interface
Following a comprehensive and detailed review of all of the available partners, we selected Greenlight Commerce based on its strategic approach, B2B credentials and insight into the BigCommerce platform. It is also exciting that Greenlight has a full-service digital offering enabling us to acquire new customers and accelerate growth. The Greenlight team understands the many different components needed to deliver our vision.
Access More Project Stories
More information and Tech specs
61% increase in individual online transactions
GET IN TOUCH TO FIND OUT HOW WE CAN HELP YOU DELIVER GROWTH