RAJA WORKPLACE – BIGCOMMERCE B2B BUILD

Level up B2B platform for a B2C-style shopping experience

Raja Workplace (formerly Welco) was on Magento 2.0 for 18 months but realised that they really needed a platform that will be scalable as their business grows. They also wanted an eCommerce solution that will provide a better user experience for their B2B customers and as a result, increase revenue through customer usage.

Out-of-the-Box BigCommerce solution

• Implementation of modern eCommerce for B2B business using built-in functionalities from BigCommerce.
• Integrated 3rd party apps such as for product reviews, taking payments, address completion, etc.
• Created custom category landing pages for better product listing from search.
• Massive product data import and mapping to ensure user navigation of multiple product categories is enhanced.

Project Objectives

• Build a new site that will offer a better overall user experience.
• Implement flexible, enterprise-level tech that is fit for purpose and budget.
• Plug and play relevant add-ons.
• Ensure all product data import is successful and mapped correctly to their categories.

Notable Results

• Magento 2.0 (18 months user) to BigCommerce.
• Improved data loading and product management capabilities.
• Restructuring product data with variant level attributes to a master product data structure.
• Custom-made landing pages to enhance search functionality and improve the presentation of multiple product variants and categories.

Immediate Gains

• 61% increase in individual online transactions
• Website traffic up by 42% over same period last year
• Improved search functionality for thousands of product variants
• Better site design and user interface

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